In addition, Sequoia just launched her new company 7AM, an online marketplace for personal development.but instead of a created reality show, Prior to that, Blodgett was a senior video producer for Clear Channel’s ad agency, Creative Services Group for 9 years. She was also signed to several production companies where she worked with multiple mainstream artists like K. Michelle, Diggy Simmons, Day26, and Justin Bieber, directed commercials, and shot fashion photography.
In May of last year, Sequoia became very sick and was hospitalized. With time to reflect and evaluate her life, she decided she had to make the best of her life and focus on developing her legacy. Sequoia finally got better and began to follow her passion to start a business on self-help, life coaching, and personal development. She then found out about Draper University where she received a partial scholarship, and not only completed the program but was the only student to receive financial backing from Draper.
During the discussion, Sequoia B provided insight on the Silicon Valley culture. She said it's all about uplifting the next person and creating an ecosystem. They believe in paying it forward, whereas in the entertainment industry, Seqouia said, is more like a crabs in the barrel, every man for himself situation. She added that Tim taught her failure wasn't a negative thing. Instead of being a stigma, failure is praised and means you're seasoned and you've done well.
MusicLife: As a woman of color in the business world, what is one obstacle you've encountered through your professional career?
Sequoia B: It's such a huge topic in Silicon Valley, women and minorities and how to penetrate them in tech and in the entertainment industry that was a huge topic as well of the way women were objectified. In terms of the music video industry, I did not have an issue on a professional level. When I came on, there were so few woman that artists were dying to have that perspective, especially female artists. On a personal level, you have to be cognizant of what people's intentions are. I had to learn very quickly how to navigate that industry. On the tech side, for me personally, I haven't had a bad experience. To me, it's always been an advantage because they're less of us.
MusicLife: With music directors like Hype Williams and I know you've worked with Ray Kay and others, most of them have a signature technique or visual that represents their trademark. What would be your signature trademark?
Sequoia B: My signature trademark, which is very interesting because it was just kinda given to me after sitting under Ray Kay and other directors watching their work. My trademark is just very young, vibrant, and bright looking. Any time you saw a visual come from me, it had that very bright, poppy feel to it. Ray Kay's feel is a little bit gloss, high fashion and so what I did I kind of took that color palette that he used a lot and incorporated it into my feel which is more narrative driven. It's more like what would see in a film, it's very colorful and intense.
Check out Sequoia B's music videos here. Click here for a sneak peek of the Season Finale of Startup U which airs this Thursday, October 15 at 5pm EST on ABC Family Network and tweet along with Sequoia using the hashtag #StartupU. Wanna know more about Sequoia B, check out her website and follow her on Twitter @SequoiaB